About Superior Dough
Story, philosophy, team.
What this is
Superior Dough is a baker's-percentage calculator and craft platform for home bakers and craft bakeries. Formula Lab handles the math — hydration, salt, levain, preferments, multi-stage builds. Its control surfaces carry you through an active bake — timing and timers when you need them, out of the way when you don't. Starter tracking remembers your culture's feeding schedule and tells you when it has peaked. Baker Chat answers the kind of questions a friend who has baked a thousand loaves can answer. The Bench is the community side: a place to share what came out of the oven and the formulas behind it.
The app is built for the baker who has outgrown spreadsheet templates and wants a tool that respects the craft.
Where it came from
Superior Dough started inside a baking habit that grew on the back of guest checks. The founder spent years in restaurant technology, including time at Toast building the systems that run a kitchen during service. The same instinct that survives a Friday-night rush runs through this app: a tool has to work fast, work the first time, and stay out of the way of the work itself.
The founder built and led the pizza program at The Borough in Downingtown, which The Philadelphia Inquirer named among the best new pizza in the Philadelphia area in 2025. The formulas that ship in Formula Lab today grew out of that kitchen.
The philosophy
Bread is four ingredients. Flour, water, salt, leaven. Everything else — Dutch ovens, bannetons, lame angles, bake-day humidity tables — exists to help you understand those four better. The app is built around that idea. Every screen is supposed to make you a more deliberate baker, not a more equipment-dependent one.
The voice is dry, the prose is plain, the chrome is minimal. Where the app uses color it uses crimson, cream, and navy — the wordmark colors. Avenir Next, four working weights. No emoji, no exclamation points, no manufactured excitement. The dough itself is enough.
Good dough, good day.
The team
Superior Dough is built by Superior Dough LLC, a Wyoming limited liability company. Single-founder operation today, with design partners in the home-bakery and craft-bakery worlds whose feedback shapes every release. We will name them publicly when they ask us to.
How it is built
A web app and an iOS app, built on a small, deliberate set of tools. We credit the open-source projects and services we rely on — and only those — on the Acknowledgments page. The rest is ours, and we keep it that way.
Contact
Superior Dough LLC · Wyoming, USA · hello@superiordough.com